As a master of systems integration, Mr. Elcock is designing a network for BNC that pushes beyond the comfortable limits of today’s technology to create a new way of delivering news content and a new kind of television viewer. A native of Trinidad and Tobago, Mr. Elcock grew up in the Virgin Islands working for his family-owned cable television system. After graduating from Purdue University with a degree in electrical engineering technology, Mr. Elcock has spent the past two decades serving as director of engineering and operations for major broadcast affiliates in the Atlanta, Indianapolis, and Hawaii markets. He holds professional certifications in broadcast engineering, senior television engineering, and motion picture television engineering. Today, Mr. Elcock is building BNC’s operating systems using principles from new theories of systems engineering that are based on work flow, rather than equipment choices, so that production needs are top priority. Constructing and integrating a variety of equipment brands, software platforms, and delivery protocols allows Mr. Elcock to customize BNC’s programming and services so the network can offer an enriched viewer experience and meet growing audience demand for more interactivity, like real-time on-screen dynamic polling, interactive advertising, and more.
“We were looking for someone who could use current technology in new and creative ways to turn a passive audience into active viewers,” says cable television pioneer Bob Brillante, BNC’s co-founder and CEO. “Kenny not only has the knowledge and experience to deliver the complex integrated systems we need on day one, but he is also designing network systems that will support services we plan to roll out over the next three years and beyond.”
Knowing that his goal is to build network systems that delivers the best quality programming to BNC’s target audience of African Americans and not just systems using the latest, greatest bells and whistles, Mr. Elcock keeps his eyes on the prize. He explains that his network design incorporates high-quality production with the greatest level of interoperability, interactivity, and versatility because he understands there is an entire generation of African American Millennials who access programming through non-traditional platforms.
“African American Millennials want to work to accomplish something, and not just for money,” says Elcock. “They want their lives to matter. They want to be involved with projects that mean something. Our network offers content that is life-changing for African American communities and available on the variety of platforms most frequented by Millennials today.”