Usher is set to headline the 2024 Super Bowl Halftime Show, and the 44-year-old artist couldn’t be more thrilled. He unveiled this exciting news through a series of social media promotional posts in partnership with Apple Music and Roc Nation.
In a creative video, Usher receives an urgent call from some of his famous friends, including a future version of himself, delivering the exhilarating news about his upcoming headlining performance.
The skit pays homage to his 2004 hit single, “Confessions,” in which he famously received a phone call while in the studio.
Describing the forthcoming performance as the “honor of a lifetime,” Usher expressed his eagerness to deliver a show unlike any other he has done before.
He extended his gratitude to his fans and everyone involved in making this opportunity possible, concluding with a promise to see his audience soon.
This year marks the fifth collaboration between Roc Nation and the NFL to produce the Halftime Show. Jay-Z, the owner of Roc Nation, had high praise for Usher, referring to him as the “ultimate artist and showman” who has charted a unique path since his debut at 15. Jay-Z acknowledged Usher’s ability to pour his soul into his performances and expressed his excitement about witnessing the magic on stage.
The Apple Music Halftime Show is scheduled for February 11, 2024, at the Allegiant Stadium in Paradise, Nevada, promising an unforgettable spectacle.
Notably, previous Super Bowl halftime shows produced by Jay-Z and Roc Nation have featured iconic performances, including Rihanna’s last year and a star-studded lineup of Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, and Mary J. Blige the year before.
The collaboration between Jay-Z and the NFL for the halftime show was initially seen as an attempt to address social justice tensions arising from Colin Kaepernick’s banishment from the league due to his protest of kneeling during the national anthem.
However, more than four years later, the tangible benefits to Kaepernick from this partnership remain unclear.